Restaurant Brand Development Workbook

Build a sustainable and profitable restaurant or food service business using the same processes used to create multi-million dollar brands.

You know branding is important, but how do you create a strong brand? Where do you even start? What steps do you take? How do you know when your brand is ready for the market?

And how do you maintain your brand and track it's effectiveness and market perception? That is precisely how this Workbook plays a role.

We took the processes, workshops, and frameworks many businesses use to craft brands, and applied them to fit the needs of busy restaurant owners who want to grow profitably, predictably, and sustainably.

So, if you want to build a profitable brand that...

Attracts the RIGHT diners to you

Allows you to charge prices you deserve 

Provides clarity and direction for actionable steps toward your business goals…

Then the RMD Brand Workbook is for you.

What’s included:

The complete Brand workbook with…

✔️ questions related to the Restaurant aimed at connecting with customers 

✔️ Exercises, frameworks, and templates used by major companies

Chapters:

How to use the workbook 

Brand Definition 

Brand Values 

Brand Promise 

Brand Identity 

Differentiation 

Market Position 

Messaging 

And finally the Brand Experience 

Who It's For:

The RMD Brand Workbook is a perfect guide for independent restaurants, bars, food trucks, coffee shops, and other food service businesses. 

Signs You Need the RMD Brand Workbook :

Lack of strategic and creative directions: Which turns into a lack of consistency and discipline in creating the right perception to grow. Without a strategy how will you know you are moving toward your goals?

Doing too many different things, spreading yourself thin, resulting in under-performing efforts and less than stellar results. 

Trying to please everyone while actually pleasing no one. How can you deliver your best product if you're constantly trying to customize everything for everyone? 

Get Started 

Strengthen your restaurant brand and start making connections with your customers.